Feito com 
por Mijias
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Services
Portfolio Strategy
- Identify opportunities to expand, improve and optimize your product portfolio;
- Review market segments and clusters;
- Portfolio optimization & diversification;
- Life cycle strategy;
- Projections and predictability.
Launch Strategy
- New product launch planning and execution, including Market Access and Price, Launch Pilot, Customer Engagement Models, Launch Tracking and KPIs;
- Course correction based on factors change, unforeseen circumstances, delays (such as late regulatory approval, clinical results below expectations, etc.);
- Launch Diagnosis and Growth Maximization Strategy;
- Diagnosis of product performance below expectations due to limited penetration, low adhesion on key segments or clusters;
- Management of commercial paradigm changes or product relaunch;
- “Fall-back plans”, Contingency plans, risk management;
- Scenario trade-off P&L oriented for investment decisions.
Brand Strategy and Commercial Strategy
- Expansion to new markets;
- Reach more patient groups and coverage;
- Ensure adherence to treatments;
- Pipeline evaluation, identification of commercial opportunities and for additional investments;
- Evaluation of potential risks in product LCM;
- Identification of market access barriers, assessing costs and risks.
Market Access and Pricing
- Quantitative and qualitative diagnosis / analysis with trade-offs to define the price strategy maximizing the cost-benefit ratio;
- Stakeholder mapping;
- Definition of the value equation structure with an attractive value story telling for the product;
- Evaluation of the creation of value for each stakeholder with the generation of an appropriate message;
- Price position based on local and international benchmarks;
- Process effectiveness for value proposal maximization;
- Innovative pricing strategy;
- Evaluation of patient access programs.
Our
Methodology
1. Objectives
Definition of the Problematic, Challenges to overcome and Expectations to reach
• Scope •
• External and internal challenges to overcome •
• Road-map •
• Data collection •
• Analyze •
• Diagnosis •
2. Strategy
Definition of the Strategy, Strategic Plan, Action Plan and the resources needed
• Problematic identification •
• Trade-off with decision making •
• Strategy •
• Road-map with milestones to reach, metrics and KPIs •
• Risks mitigation •
• Detailed action plan •
3. Deployment
Execução do Plano de Ação, Métricas Milestones & KPIs
• Go-to-market implementation •
• Strict monitoring of metrics, KPIs and reactions of stakeholders •
• DCAP Management •
Enhance, shape and activate the health ecosystem to innovate and add value to your stakeholders, customers and to the patient's journey.
Contact us and find out how to improve your business capabilities to shape the Health ecosystem in Brazil.
